Meet Claudie! The artist behind our iconic No Bad Days tee. This tee first saw life in 2019 and we're pretty stoked to bring a little twist to it this year.
Where would we have found you as a child? Doing what? As a child, I was already curious and creative. I loved hanging out with friends as much as I enjoyed being on my own. You would have either found me drawing or in the water, which is still the case today!
Describe a day in your life? In my experience, a day as an artist is pretty lonely since I am a complete lone wolf when I have to get productive. There’s no routine really in this type of job (which is perfect for me) but most of the time, this is what I do: First, I try to train before starting to work by going for a run or a swim. Then, I will reply to some emails; commission projects, collaborations, customer services, and more. Afterwards, I will proceed to the creative part where I draw, most of the time for clients’ projects and a little bit for myself. On other days, I will be doing packaging for customers’ orders or I will be attending a market or a pop-up shops event.
What is it in what you do that fuels you the most? I think that seeing people connecting with my art is the biggest fuel in what I do. It took me a lot of time (and courage) before sharing my work and it’s honestly a reward to see people identifying and relating to it all around the world.
What’s your dream project or collaboration? My dream project would be to collaborate with Vans, more specifically for their surf apparel. I love their style, approach and their creative process so freaking much. The culture and the values behind this brand really speak to me. It would be absolutely dope to do something with them.
What’s the most important lesson your work has taught you? The most important lesson my work has taught me is to respect my art as much as I respect myself. I learned real quick that artists are not often taken seriously and that a lot of people don't get the value of it. A lot of companies or people want to take advantage of artists by asking for designs in exchange of visibility or are even simply stealing our work. I understood real quick that the time, effort and energy that I am putting on a piece has a worth and that I would always stand and fight for the cause of artists.
What advice would you give to someone who aspires to be an illustrator?The advice that I would give to someone who aspires to be an artist would be to do it for themselves before doing it for anyone else. When you realize that your passion has become your job, your business and your income, it’s a game changer. Being a full-time artist is about 80% management and 20% creation. As there’s not as much production time as hoping for, you need to be in love with everything you create. If you decide to adapt your style and your art to reach a bigger public, you’ll probably lose the passion and the drive that got you taking this risk in the first place. When I face bad days or bad times at work, I still know that if I love what I do, then at least the fun won’t die.Get in touch with Claudie