Philosophy

The ebb and flow of our internal introspection and external connection is inherently intertwined. Merge is an extension of this poetic relationship and ecosystem. What we do to uplift ourselves in turn pours outward to our community and environment, and vice versa. Through the pillars of ritual, memory, sustainability, and coastal connection we realize the internal and external cannot exist without the other (a merge if you will).

History 

Established as a retail shop in 2015, Merge expanded its vision in 2023 with the launch of its in-house self-care and apparel line. Named for the idea of bringing creative goods together under one roof, Merge continues to operate from its flagship location in the Canadian surf town of Tofino, where we remain devoted to showcasing local artists and brands we truly love.

Merge’s product line is proudly carried in beautiful stores across the country, sharing pieces of our story with the world and far beyond our coastal home.

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Merge is situated within the traditional unceded territory of Tla-o-qui-aht First Nation. We pay our respects to the communities; past, present, and emerging, as we are constantly inspired and grateful to be able to live, learn & create here.