Thoughtful objects + lifestyle
Merge is a lifestyle shop with a focus on providing long-lasting goods and Canadian made products. Our selection aims to effortlessly inspire and uplift simple moments and rituals while celebrating human connections and empower creativity within the marketplace.
We aim to share the mentality of owning only beautiful, joyful, useful objects born from unapologetic love for creativity and uniqueness.
Design and mindfulness play a major role in curating intentional objects, collaborating with makers, and through the creation of our timeless Merge capsule collections. Moreover, locally handmade products is an on-going focus that we strive on maintaining.
We believe in a curated lifestyle that celebrates the little things, rides the waves, wakes up to the sunlight to read a book while the coffee is brewing and cellphones are left behind.
| The Space
Located in a pink building in Tofino British Columbia, lending to the natural beauty of our coast with elements of wood shelving and cozy knits, we also provide a warmth in hints of a surf trip abroad. Merge was designed to feel like your home away from home or that hidden gem you’ve stumbled across along your travels. Even on the most grey Tofino days, you can expect to be uplifted and inspired in our warm and bright space.
| The meaning behind the branding
Find out more about our visual identity here
| Founder, Laurie Boudreault
Born and raised in Québec City, Laurie Boudreault has always found herself drawn to a unique style of design and from a young age has always danced to her own beat. Discovering a new love for travel and a passion for surfing, she was drawn to Tofino where she was able to enjoy the surf while also providing time to focus on her creative pursuits, which led to opening Merge's doors back in 2015.
With a degree in Fashion Design (2010) and a Graphic Design diploma (2016) in hand, Laurie is working on Merge's capsule collections, featuring surf inspired apparel and accessories as well as everyday basics. Her current and upcoming projects highlight the power of women and femininity as well as sharing her visions of life lessons learned along the way.
More about the CEO and founder of Merge here