Thoughtful objects + lifestyle
Merge is a lifestyle shop providing quality and design-forward goods, with a focus on Canadian made products. Our selection aims to effortlessly inspire and uplift simple moments and rituals.
Design, attention to details and mindfulness play a major role in curating intentional objects, collaborating with makers, and through the creation of our own timeless Merge capsule collections.
Moreover, we strive to celebrate creativity and small-batch craftsmanship within the marketplace, dedicating part of our selection to handmade goods and as local as we can.
We aim to share the mentality of owning only beautiful and useful objects born from the unapologetic love for creativity or thirst for design-centric objects, bringing joy to the everyday life. We believe in lifestyles that celebrate the little things, ride the waves, wake up to the sunlight to read a book while the coffee is brewing and cellphones are left behind.
| The Space
Located in a pink building in Tofino British Columbia, lending to the natural beauty of our coast with elements of wood shelving and cozy knits, we also provide a warmth in hints of a surf trip abroad. Merge was designed to feel like that hidden gem you’ve stumbled across along your travels. Even on the most grey Tofino days, you can expect to be uplifted and inspired in our warm and bright space.
| The meaning behind the branding
Find out more about our visual identity here
| Founder, Laurie Boudreault
Born and raised in Québec City, Laurie Boudreault has always found herself drawn to design, in various ways, and from a young age has always danced to her own beat. Her passion for surfing brought her to Tofino where she is able to enjoy the surf while also focussing on her creative pursuits.
Laurie has a degree in Fashion Design (2010) and a Graphic Design diploma (2016). Merge was born from her passions and she hopes it keeps on inspiring and uplifting people's daily life, whether it's through mindful objects or sharing lifestyle views and gentle reminders.
More about the Creative Director and founder of Merge here