MEET THE TEAM

Laurie Boudreault, Founder & Creative Director (she/her)

Born and raised in Québec City, Laurie Boudreault has always found herself drawn to design, in various ways, and from a young age has always danced to her own beat. Her passion for surfing brought her to Tofino where she is able to enjoy the surf while also pursuing her desire to do creative work and run a business.

Laurie has a degree in Fashion Design (2010) and a Graphic Design diploma (2016). Merge was born from her passions, her attention to detail and the desire to bring ideas to life. She hopes it keeps on inspiring and uplifting people's daily life; whether it's through designing mindful objects bringing beauty in the everyday or sharing inspiring words she keeps on noting from her surroundings and experiences.

More about Laurie here.

Valérie Minville, Marketing & Wholesale Partnerships (she/her)

Drawn to Vancouver Island in 2019, Valerie loves combining her love for photography with her passion for surfing, storytelling, and her spontaneous approach to life. She find inspiration in everyday stories and uncomplicated things. One of her wishes is to inspire more and more people in embodying life's simplest beauties and pleasures.

Valerie has been part of Merge, since her first summer on the island. Not only does she helps share our story online, she's also one of the creative behind our campaigns. You can find her in her zone elaborating new concepts and savouring a good cup of coffee.

Emma Duchaine Fontaine Brand Experience & Product Design (she/her)

Emma helps develop our brand: from our in-house designed products, the brand experience to the brands we curate for the store.

Emma was always interested in the relationship between people and their environment. She graduated with a Bachelor in Product Design (2019), as she loves to understand how humans express their identity through objects. She likes to look beyond the materiality of things to design meaningful, long-lasting goods. She aims to create products that will help people make sustainable choices for themselves and the environment.

Outside of work, she loves to play around with analog photography, spend lots of time outside and eat good meals with friends.

Alex Geerts, Store Manager (she/her)

Alex moved to Tofino from Vancouver in late 2021 and knew Merge would be a big part of her next chapter. As Store Manager, she brings her extensive retail leadership experience to the shop.

Alex possesses an insatiable thirst for travel, photography, and simple pleasures—beach fires and outdoor surf showers really fill her cup! Inspired by moody, misty landscapes, you can usually find her playing in the rain or behind the lens of her camera on her days off. As a highly sensitive person, she's deeply moved by music and connecting with people so she earnestly loves getting to meet you all in the shop.

Hailey Kruse, Retail Associate (she/her)

Hailey is the newest addition to the Merge team! Originally from Ottawa, she moved to Tofino in September 2021. You’ll find her working weekends at the shop, yet she also has a background in social media management and help with various much-needed behind-the-scenes tasks. 

Outside of work, Hailey is passionate about creating by way of music, embroidery, and even hosting paint nights with her friends. She craves inspiration in all facets of life—whether it’s from the intoxicating hues of the sunset or simply the cup she sips her tea from in the morning, she’s on an ongoing quest to find beauty in all things around her.